At 7.30pm today, in six years time, the Olympics will start in London.
At face value its just a girl bitching about her parents reaction to her boyfriend, but what’s interesting is what’s happened off the back it. You see, I couldn’t understand why it was one of the most viewed videos on the service. It’s only when I looked at the responses that I understood. There’s a load of videos that people have made, spoofing it, remixing it, and even senisbly responding to it.
Now, i’m not saying that it’s of particularly high quality, or even very funny, but the way consumer’s are taking to it, and getting involved with it, makes regular media feel like everything we do has been written on scrolls.
Big Media really needs to get its stuff together to provide content for these new creator/consumers.