Excellent work by Sacha Baron Cohen promoting his new film – Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. Foolishly Kazakhstan has started a marketing campaign to persuade people that their fair nation isn’t as backward as depicted by Sacha in his new film and they’ve also attacked him for making it. It also hasn’t helped that the Kazakhstani President is visiting the White House and has made the topic of Borat part of their discussions. His response? A live press conference outside the Kazakhstanyi embassy denouncing the government as Uzbeki infiltrators.
The film, out in the UK November 3rd, is brilliant. Ambrose took me to see a screening a couple of weeks ago and it was properly laugh out loud funny. It’s also cringeworthy, and jaw-droppingly shocking. The cleverest thing about the movie though is the mirror it holds up to American society and that certainly isn’t pleasant viewing.