Comments on: Digital 2 Predictions

By: Mike Cook

Mike Cook — Wed, 28 Mar 2007 14:44:19 +0000

Very impressive Virgin prediction. Although you did miss out “fun-loving and fearless”. (Why is commercial radio not catering for the miserable and timid twenty-something woman, eh??)

“Virgin Radio Viva will be a new station for fun-loving, fearless women between the ages of 15 and 30.”

(Just as well it has that demographic – anyone too much over the age of 30 will associate the Virgin Radio Viva as being a kind of down market Vauxhall Black Thunder…)

By: Ash

Ash — Tue, 27 Mar 2007 01:55:05 +0000

At the end of the day I think the line-up is pretty irrelevant.

What will be the decider for the second national commercial multiplex is speed of transmitter roll-out, coverage, marketing and the ability to sustain a loss for long enough until DAB is the norm, oh and maybe AAC.

We all know the new mux has to offer a range of new genres and content, and we all know that line-ups do change pre and post launch.

By: Aaron

Aaron — Sun, 25 Mar 2007 19:54:10 +0000

you don’t actually say whether you think that would be a compelling proposition.

my view? the bbc won’t be shaking in its proverbial boots.

By: Matt

Matt — Sun, 25 Mar 2007 18:00:39 +0000

Maybe. But then you might know more about that than me. They’ll go to town on speech for C4 Older and C4 Younger and talkRADIO. They’ll also big-up on-demand as a haven for niche speech and music.

By: James Cridland

James Cridland — Sun, 25 Mar 2007 17:58:39 +0000

Given Natalie’s discussion at the Guardian the other day, I suspect you’re missing a ton of speech.

“Female-Orientated Thing” sounds a good idea. Might nick that.