Changing media consumption, by our consumers, generally results in two responses. Either people worry about it, or they ignore it. I'm more of a third way kind-of-a-guy and think it's a great opportunity to look again at what we (in the media) do on a day to day basis and maybe question it a bit more.

In the video below a 22-month old is playing tennis on the Wii, he's rubbish and I could easily beat him. But anyway, I think the most interesting thing is that he's already learned to skip the annoying replays. He wants instant gratification dammit.

Which to me says that if you're in the interruption business, rather than the content business, then there's definitely going to be some trouble for you…

(picked up from Centripetal Notion, Ze Frank and Gamedrift)