RAJAR Figures

By now all PCs will have their stock phrases ready to go to explain away a good book or a bad book. Some interesting changes across the board, especially in London.

The measure everyone looks at is share – that’s the percentage of total hours your station has when compared to the rest of the market. In London the chart of stations ranked by share is:

1. Radio 4, up 11% to 34,468 – 16.1% (14.4% last quarter)
2. Radio 2, up 7% to 24,136 – 11.2% (10.4%)
3. Radio 1, up 39% to 14,413 – 6.7% (4.8%)
4. Magic 105.4, up 6% to 12,654 – 6% (5.9%)
5. Heart 106.2, down 25% to 11,591 – 5.4% (7.1%)
6. Classic FM, up 19% to 10,564 – 4.9% (4.1%)
7. Capital 95.8, down 2% to 9,919 – 4.6% (4.7%)
8. BBC Five Live, down 16% to 9,178 – 4.3% (5.0%)
9. Kiss 100, no change 8,416 – 3.9% (3.9%)
10. LBC, down 8% to 6,491 – 3.0% (3.3%)
11. talkSPORT, up 10% to 5,883 – 2.7% (2.5%)
12. Virgin Radio, down 21% to 4,788 – 2.2% (2.8%)
13. XFM, up 44% to 3,946 – 1.8% (1.3%)

It’s easy to say that it’s bad news for Capital, but their success has been in reach building, up 11% to 1,623 (from 1,463) which puts them a whisker behind Heart at 1,698 (down 8%) and not that far from Magic at 1,806 (up 1%). If they can get those new listeners tuning in a little longer, their next book should be great.

3 thoughts on “RAJAR Figures”

  1. XFM – time spent listening “up 44%”

    Is it me, or is this massive change (at a period where the station had no particularly different promotion nor programming) a little hard to square with any reality in terms of radio listening?

    (Similarly, it should be said, Virgin’s “drop” by 22%, or indeed Heart’s “drop” by 25%)

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