Comments on: Music Royalties http://www.mattdeegan.com/2007/07/03/music-royalties/ Posts about radio, digital, media and the future Thu, 02 Feb 2012 19:12:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ash http://www.mattdeegan.com/2007/07/03/music-royalties/comment-page-1/#comment-9872 Ash Sun, 08 Jul 2007 11:19:14 +0000 http://www.mattdeegan.com/2007/07/03/music-royalties/#comment-9872 A bit OT Matt... but my gripe is that the record industry blame falling sales on everyone else but the record industry! Have they not noticed the link between pre-release promotion and falling sales? It doesn't take a genious to look at sales figures since 1996 to see that. A bit OT Matt… but my gripe is that the record industry blame falling sales on everyone else but the record industry!

Have they not noticed the link between pre-release promotion and falling sales? It doesn’t take a genious to look at sales figures since 1996 to see that.

]]> By: Paul http://www.mattdeegan.com/2007/07/03/music-royalties/comment-page-1/#comment-9665 Paul Tue, 03 Jul 2007 12:09:59 +0000 http://www.mattdeegan.com/2007/07/03/music-royalties/#comment-9665 I suppose it depends whether you consider music radio’s function is to entertain its listeners - by playing the songs they like to hear, or we thing they might like - or to sell/promote music and therefore be little more than an extension of a record company’s marketing strategy. Please forgive my cynicism here, but over the years I’ve sat through far too many conference sessions and other meetings - especially in the bad old days of ‘needletime’ (when UK radio stations were restricted as to how much music they could play from records) - where the powers-that-be from the record companies would chant the mantra "A play on radio is a sale lost". Yet these were the same record companies who also employed pluggers (promotional reps) to visit radio stations in order to deliver the ‘product’ and encourage us to play their music as much as possible - well, within the needletime allowance of course! Radio has always enjoyed a symbiotic, if occasionally rather strained, relationship with the music industry over the years. The two sides may be intertwined, but they are not inseparable, and the smarter radio and record people have realised this I suppose it depends whether you consider music radio’s function is to entertain its listeners – by playing the songs they like to hear, or we thing they might like – or to sell/promote music and therefore be little more than an extension of a record company’s marketing strategy.

Please forgive my cynicism here, but over the years I’ve sat through far too many conference sessions and other meetings – especially in the bad old days of ‘needletime’ (when UK radio stations were restricted as to how much music they could play from records) – where the powers-that-be from the record companies would chant the mantra “A play on radio is a sale lost”. Yet these were the same record companies who also employed pluggers (promotional reps) to visit radio stations in order to deliver the ‘product’ and encourage us to play their music as much as possible – well, within the needletime allowance of course!

Radio has always enjoyed a symbiotic, if occasionally rather strained, relationship with the music industry over the years. The two sides may be intertwined, but they are not inseparable, and the smarter radio and record people have realised this

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