Archive for August, 2007
Successful Promotions
I was just reading MediaGuardian where there was an article about the ratings perfomance of new improvised sitcom, Outnumbered. Apparently it did quite well. However, I was completely unaware of the series’ existence. It made me think that perhaps i’m not the most easy person to reach anymore? I don’t watch a huge amount of [...]
How Passionate Are Your Listeners, Users and Consumers?
If you’re an early Chris Moyles listener, you’ll know that they have an opening song every morning. One of their listeners has created an aninmation to match it and has put it on YouTube… It’s a great example of an enthusiastic consumer deeply interacting with what an organisation does. It works as great marketing because [...]
Email Subscriptions
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Excellent Choice FM Advert
Choice FM‘s always campaigned against gun crime, and they’ve just produced an excellent video for their ‘Peace on the Streets’ campaign that’s going to run in cinemas next month.
Digital Listening Statistics
Trusting statistics is a hard thing to do. When they’re good, they’re the truth. When they’re bad, the sample is obviously too small. My area is radio and new media and I spend a decent proportion of my time with radio clients who I help think about things that affect their businesses. It’s genuinely fascinating [...]
Superbad
I’ve just been to see Superbad, a new movie that’s out September 14th. When I read the premise ‘coming of age teen comedy’ – I wasn’t particulary looking forward to it. It is however, excellent. A new twist on an age old format, with some excellent performances especially from newcomer Christopher Mintz-Plasse and Arrested Development’s [...]
Edinburgh Festival Guide
I haven’t really had a chance to write-up our quick visit to the Edinburgh Festival, though there’s a couple of our video reviews on YouTube. The top things we saw were probably Simon Amstell, Lee and Herring (separately), Book Club and Kirsten O’Brien. The best thing about Edinburgh is the rushing about, seeing things that [...]
Festival Fringe
I’ve arrived at the Edinburgh Festival! We’ll be reviewing stuff on YouTube and posting stuff to Flickr – check the stalker feed for more.
New BBC Radio Logos
I think Radio 2 and Five Live (5 Live?) lucked out in the logo department here, harking back to the 70s and 80s respectively. I quite like the BBC7 (BBC Radio 7?) smile, though as Media Guardian points out, it does look a bit like a knee. The Asian Network gets a nice refresh and [...]
Digital Transitions
I was reading the, rather excellent, Infinite Dial blog last night and it made me smile. Over in the States they’re having some trouble with their version of digital radio, HD Radio. Unlike DAB in the UK, HD Radio basically allows them to squeeze a digital version of the station and usually an extra station [...]