Posted on 08.08.07 by Matt @ 4:27 pm
 I think Radio 2 and Five Live (5 Live?) lucked out in the logo department here, harking back to the 70s and 80s respectively. I quite like the BBC7 (BBC Radio 7?) smile, though as Media Guardian points out, it does look a bit like a knee. The Asian Network gets a nice refresh and will help its positioning as a more contemporary network. Very little changes for Radio 1 and 1Xtra as they just get a slopey bit on the top of the 1. Perhaps someone will be sent out with tipex to fix the branding, rather than order some new expensive stuff… Remember you can get these straight to your inbox by entering your email address at the top right of this page. The RSS link is up there too. Comments: 3 Comments
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Asian Network one looks like it is draped in a lovely pink sari. No idea if that is intentional or not.
Comment by Nicky — August 8, 2007 @ 4:33 pm
I always think the BBC7 “smile” looks like one of those bendy straws you get in those really thick milkshakes that give you an ice-cream headache from sucking so hard to get them through the straw. What that says about the radio station I don’t know
Comment by Hilary — August 8, 2007 @ 4:56 pm
I like the Asian Network logo.
Give it a year or so, and I suspect we’ll see one or two stations “breaking out” of the uniformed look.
Comment by Ash — August 8, 2007 @ 9:47 pm