Archive for September, 2007
Over Catering for Your Listeners
In America they’ve changed the way that they measure the number of people tuning into a radio station. Like the UK they’ve been using a diary system, this is where listeners tick a box for each quarter hour of a station that they’re listening to. It’s not exactly scientific, but at least everyone has the [...]
New Horizons – My Slight Job Change
Many of you know that I left GCap in March this year to go ‘freelance’. At the time it seemed a very scary thing to do, but a week into my new life and I couldn’t have been happier. Over the last six months I’ve had more than enough work to do and it’s been [...]
Google and Sirius
Some interesting posts abound that Google is interested in purchasing US satellite radio outfit Sirius (or maybe even the combined XM/Sirius). Pretty much as soon as the rumour came out everyone was dismissing it, however I think there’s some corporate sense in doing a deal. And that’s because satellite radio allows data and advertising distribution [...]
Digital Promotion
I’ve just had a read of Mark Ramsey’s post explaining that the US commercial radio trade body has arranged a programme on QVC demonstrating and selling HD Radios. It’s then using a radio airtime bank to plug the TV show. In the post, Mark suggests that maybe it’s bad to use this freebie time to [...]