Live Demos

Doing a ‘live demo’ always seems good when you’re planning something. I remember once thinking it would be a great idea to demo the shift to digital quality at a radio presentation at Norwich football club when we were bidding for the Norfolk DAB licence. I’d asked the engineers to beam a copy of the network Gold feed up from Broadland using RF and then also have an AM feed too. Then, during my presentation i’d be talking about Classic Gold and they would, live, transition between the two sources showing the improved sound quality. Unfortunately, being audio engineers, they got a really fantastic AM reception and when both it and the ‘digital’ feed was pushed through the crappy PA we were using the ‘amazing’ difference wasn’t exactly that noticable. I just pressed on…

It’s good to see that it’s not just me. Here’s a great vid showing the problems that uber-presenter Steve Jobs has had over the years…