Last.fm Frees Up the Music
Posted on 23.01.08 by Matt @ 5:23 pm

Interesting to hear that Last.fm has just announced that it's streaming full tracks, on-demand, for free.

It means that any last.fm visitor will be able to stream a track on its system (and it seems to have all the majors signed) up to three times. Money-wise they're profit-sharing the advertising money with the record companies.

At the same time they're also planning to introduce a subscription service, which I imagine will mean you'll be able to stream songs more than three times (perfect for you set up that recording to Audacity), get higher quality, no ads etc.

Whilst last.fm isn't the first person to do a deal like this, it does fit in nicely with the rest of their streaming radio business, and was probably fairly easy to activate as they have all the songs in their system. It seems they're positioning themselves quite nicely to be the one-stop shop for a 'music on-demand' experience. It also means that they're probably paying their music licensing costs for the first time!

There's more detail at paidcontent.org.


Filed under: last.fm
Comments:

1 Comment »

  1. talking of streaming to audacity, how about we7.com with the ads inserted into the beginning of the mp3 tracks….

    surely anyone with a suitable editing program could just edit the ad out, resave and end up with a good quality mp3 without spending a penny….

    Comment by andrewt — January 24, 2008 @ 10:05 am

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Matt Deegan is the Creative Director at Folder Media, a radio and new media consultancy that helps other people and develops its own social media, digital platforms and radio. You can contact him here. He also blogs for Media Week at Brand Republic.

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