There’s an interesting post from Ashley Highfield, Divisional Director of BBC Future Media and Technology about DAB and it’s relationship with IP delivered radio and services. He brings up an excellent point that there’s a need to drive forward DAB’s product development. And luckily all the things he suggests are relatively easy to do, we just need to get onto doing them. It’s also great to hear that the BBC wants to be at the centre of that.
Ashley’s not the only one who’s spoken up recently about DAB, there’s been some other good quotes knocking about.
Scott Taunton, chief executive of UTV:
“As a multiplex operator, and a new member of the DRDB board, UTV is pleased to see the growth in digital radio listening. talkSPORT’s numbers are up year-on-year and quarter-on-quarter, and digital is playing its part in helping us to grow our audience. For a national AM service, the benefits of listening via DAB are significant, and we will continue to support the DAB platform going forward.”
The BBC’s director of audio and music, Jenny Abramsky:
“The BBC is delighted to see the latest Rajar figures showing DAB digital radio listening and reach is growing . With nearly 6.5 million DAB radios sold, the digital platform is winning converts at a steady rate. DAB is now contributing significant reach and share for radio. Our digital only stations 6 Music, 1Xtra and BBC7, have all done particularly well this quarter.”
Bauer Radio’s group managing director, Dee Ford:
“Bauer Radio continues to deliver significant, valuable and growing audiences on DAB. As we launch new stations such as heat Radio and the forthcoming Closer Radio we believe that DAB will continue to grow. By combining strong brands, quality content & programming and ground breaking commercial initiatives, DAB will continue its emergence as an ever more compelling proposition for both listeners and advertisers alike.”
Channel 4’s Natalie Schwarz:
“We are confident about the future of DAB radio as the linchpin for radio’s digital future and plan to meet the diverse tastes and interests of its growing audience by offering more choice and exploiting its full potential with fresh and imaginative programmes and services. If there’s a better alternative to making DAB the cornerstone of radio’s digital future, we are yet to hear about it.”