Radio Festival Back Channel
Posted on 02.07.08 by Matt @ 11:44 pm

I've been using Twitter for a while, it's a microblogging tool that lets you post and access Facebook-status like updates on a selection of devices an applications. I've got quite a few friends on there and when you glance at the recent updates it's nice to see what people have been up to. However, unlike FB status updates, Twitter users are a bit more active and if at a conference, or watching a TV show, they can be sending out lots of updates.

Off the back of Twitter, one of the services i've been using is Summize, a Twitter search engine that lets you see what people are saying about a certain topic. In fact after watching Doctor Who this week, Summize was the first place I went to see all the reactions to the cliffhanger.

Anyway, with Radio Festival coming up, I wondered if there was a way to combine Twitter and Summize to allow people to post and read comments from people who were there.

After a bit of playing I created an RSS feed of the phrase #radiofestival, I then set up a Radio Festival twitter feed – @radiofest08 – and then used twitterfeed.com service to push the updates from one to another. That way we grabbed the message of anyone who used #radiofestival in their post, but allowed anyone at all to follow the conversation on their mobile or at twitter.com/radiofest08.

Whilst this wasn't a bad bluetack solution, Twitterfeed only updated every 30 minutes, which I thought might stunt the conversation a little – so after a chat with Dave – he amazingly (and quickly) knocked up some code that did the job every five minutes.

The result was brilliant – over 180 updates over the few days including some very funny posts and lots of people following along either through text, on the website or through a sidebar on Radio Today. One of the things that was great about it was how it was self supporting and generating, people took part as and when which gave it a great dynamic. Definitely something worth trying again.



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  1. Awh I wish I’d known about this at the time. Instead of sulking in London, I could have felt involved! Great idea.

    Comment by Trixie — July 3, 2008 @ 12:33 am

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Matt Deegan is the Creative Director at Folder Media, a radio and new media consultancy that helps other people and develops its own social media, digital platforms and radio. You can contact him here. He also runs children's radio station Fun Kids.

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