Twitter Upsets Users - Again
Posted on 14.08.08 by Matt @ 4:46 pm

I'm a big fan of micro-blogging service Twitter. It's one of those hard to explain, great to use services that just need to play with to get going. Basically, think Facebook status but updatable via web, sms, IM and apps and receivable via web, sms, IM and apps. Well, in the US anyway.

You see Twitter hasn't been able to do deals with all the world's mobile carriers and has therefore shut off the receiving of SMS updates everywhere except Canada, India and the US. As the startup has yet to go public on a business model it's keen to conserve the cash on paying for all those SMSes.

Personally, i'm not so bothered. If you use the service to communciate with other people, you turn the SMS updates off after you've added about 20 followers otherwise your phone never stops going. The main people it's harming is the ones who probably just use it for free SMS updates from newsfeeds that they're interested in. And you could say that their use probably isn't at the core of the service.

What this does show is that it's always difficult to cease a service that you've been providing for people, even if it's free - there's bound to be a backlash. The interesting thing with this one is that, reading the Get Satisfaction page on the issue, the main loss is actually notifications of direct messages and the fact that there wasn't any warning about the service ceasing.

Direct Messages are messages that are sent to you directly rather than publicly - it's normally from people who've seen you ask a question who aren't neccessarily close enough to have your mobile number, or who can easily send them (probably through a twitter client). It would be interesting to see the percentage of SMSes that are from these direct messages, I would imagine it's less than 1%, but its valued hugely by the regular user base.

There's also some desire from users to pay for the privilege of receiving messages. In the UK reverse billed SMS is very easy to setup - if there's demand why not do it? It might even pay for all those direct messages.

It's another good example of the importance of having a conversation with your users on what's happening. Whilst blogging or emails aren't going to reach everyone, they're likely to reach the power users who will cause all the fuss. There even might be some suggestions that make the final transition a bit healthier.



Comments:

1 Comment »

  1. SMS updates from twitter have hardly ever worked everytime I’ve used twitter anyway. I follow about 20 or so people, but the only ones I ever get are every three months or so an update from “Darth Vader” - i’m sure he twitters more often than that. So, it’s not big loss, it was a bit bobbins anyway

    Comment by Sam — August 15, 2008 @ 10:24 am

RSS feed for comments on this post. TrackBack URI

Leave a comment

Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

(required)

(required)



Matt Deegan is the Creative Director at Folder Media, a radio and new media consultancy that helps other people and develops its own social media, digital platforms and radio. You can contact him here. He also blogs for Media Week at Brand Republic.

Main Menu
Home
About Me
Contact Me

RSS Feed

Stalker Feed

Web2.0
Matt on Flickr
Matt on YouTube
Matt on MySpace
Matt on Facebook
Matt on LinkedIn
Matt on Twitter
Matt on Radiopop

Search

Links
Alan Mason
Ambrose Heron
Andrew Collins
Ashley Temple
Authentic Buzz
ASRA
Ben Metcalfe
Bern Leckie
Biz Stone
Caterina Fake
Chill Blog
Chris Evans
Chris Moyles
Dan Gillmor
Danny O'Brien
Dave Gorman
Dave Winer
David Madelin
David Galbraith
David Weinbeger
Euan Semple
Evan Williams
Frankie Roberto
Glenn Fleischman
Fun Kids
Ian and Leanne
Ian Forrester
Ian Joliet
James Boardwell
James Cridland
Janus Friis
Jason Calacanis
Jason Kottke
Jason Shellen
Jeremy Zawodny
John Baish
John Handelaar
John Ousby
Joi Ito
Lee Abrams
Mark Lucovsky
Malcom Gladwell
Mark Fletcher
Martin Belam
Matt Bidulph
Matt Cutts
Mike Davidson
Mike Hawkyard
Nick Denton
Nik Goodman
Nick Piggott
Nick Wallis
Om Malik
Open Rights Group
Paul Earwker
Paul McNally
Paul Smith
Mark Ramsey
Paul Easton
Richard Herring
Rob Manuel
Robert Scoble
Rod McKenzie
Sam Potts
Schulze & Webb
Simon Waldman
Simon Willison
Squeezypaws
Stewart Butterfield
Steve Martin
The Lock-in
Tim Berners-Lee
Tom Coates
Trevor Dann
Tristan Ferne
Will's Pub Guide
Zak de Luxe

Syndication
RSS

Credits and Copyright
Proudly powered by WordPress.
All content © 2005-2007 Matt Deegan

Email updates
Enter your email address to get new posts direct to your inbox:


Blog Posts I Like

Radio Listening
I'm currently enjoying: NME Radio
Website / Listen Live


Archives
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
November 2005
October 2005
September 2005
April 2005

Recent Entries
New Heart Network - Day 1
Give It Some Heart
My Little Radio Station
One Radio Industry
Journalism Fail
Commenting on Facebook Ads
Absolute Rock Off
Conference Fun
So Long C4 Radio, We Never Knew You...
Emails to Listeners
Do TV Ads for Radio Stations Work?
Listeners to The Revolution
OFT's Report on the GCap/Global Merger
Vanity Googling
The BBC and Series Stacking - An Alternative View