Being In Touch With Your Audience

Last week thousands of teenagers were celebrating (or commiserating) when they received their GCSE results. The main media story, as always, talked about how the exams were just getting easier, hence the record results.

Radio 1 did a great spin on the GCSE results by making a handful of the DJs take a maths exams themselves and reading out the results on air. Other radio stations have done this before, but the clever execution, as always, is in the detail. By doing the escape with a few different DJs, both on air and online, they held a mirror to their audience and said ‘we understand what you’ve just done and how hard it really is’.

It was also turned into a good traffic-generating website feature, which you can see below: