Archive for September, 2008

Do TV Ads for Radio Stations Work?

The consistently excellent Edison Media Research have just completed a study of TV advertising for radio stations. In many US markets radio ratings figures are calculated using PPMs – pager-type devices that record audio heard. This gives more granular ratings data based on actual consumption. It’s also something that’s turned round quicker than the usual [...]

Listeners to The Revolution

So, farewell failing local indie station The Rev and hello Penky’s AC Revolution. Yes, the ‘star’ of TV’s Naughtiest Blunders has decided to buy himself a radio station – Oldham’s The Revolution. Well, it’s one way to guarantee yourself a breakfast show… RadioToday picked up on his ‘rant’ this morning telling indie-loving listeners (ie all [...]