Listeners to The Revolution
Posted on 15.09.08 by Matt @ 6:01 pm

So, farewell failing local indie station The Rev and hello Penky's AC Revolution.

Yes, the 'star' of TV's Naughtiest Blunders has decided to buy himself a radio station – Oldham's The Revolution. Well, it's one way to guarantee yourself a breakfast show…

RadioToday picked up on his 'rant' this morning telling indie-loving listeners (ie all the people who used to listen to the station) to disappear off to XFM if they want that sort of music. Nice.

I thought it might be good to have a listen to the station this afternoon (4.20 to 5pm) to see what they were doing and I thought i'd share it.

Song: Rocking All Over the World – Status Quo
Link: Quite long DJ chatter
Feature: 'Schools Out' where a listener picks a song from their school days. Good way to contextualise an 80s tune, also good that they mentioned Grange Hill being axed.
Song: Terrence Trent D'Arby – Wishing Well
Link
Sponsored Time Check
Production: Revolution 'Home of Steve Penk Breakfast Show'
News Break
Production: Sponsored Drive
Song: Adele – Chasing Pavements
Link: Solicit for travel information
Song: Blur – Girls and Boys
Link – Oldham Football Mention
Ad Break
Production: 'All Your Favourite Songs'
Song: Alphabeat – Boyfriend
Link: Travel news (presenter read) mainly covering Central Manchester (Deansgate, Oxford Road etc)
Ad break
Production: Revolution 'Home of Steve Penk Breakfast Show'
Song: Chris Brown – With You
Link: Promoting the Breakfast Show
Ad break
News: 5pm Bulletin

I thought the music was a bit odd, putting two oldies back to back at the beginning of the monitor and then the following tunes all being relatively recent. I was also surprised that there were no music sweeps at all, it was always song-link. The links were also all relatively long ones – the schools days feature had a long intro and then quite a rambly chat with the presenter. I thought the news and information elements were good, with a solid local focus, though the traffic bulletin was mostly central Manchester.

Relaunching any station is difficult and the 'first day' is always a bit mean to critique. However, i'm sure the 'Penky' coverage would have generated quite a few people tuning in or re-tuning in for the first time, so it's important that the station can really demonstrate its essence through everything it does.

I would have really pushed the music elements, even in a content heavy show like Drive and probably dropped features for a couple of weeks, they really need to concentrate on demonstrating The Revolution's new music policy and have some music sweeps and music-demonstrator production on the air. The other thing they've got is of course Steve who has a large amount of heritage in the market – this was promoted well through the programme without it being rammed down your throat – though it would have been good to hear a bit from the show.



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Comments: 3 Comments

3 Comments »

  1. I am gutted The Rev has been changed, and in such a horrible way. It was a really great listen and with no XFM Manchester local content it’s a shame Manchester doesn’t have the alternative station it deserves.

    Comment by Trixie — September 15, 2008 @ 8:00 pm

  2. Xfm Manchester does have local shows, Mike McClean does their breakfast show and Clint Boon (who used to be at the Revolution) does 4-7pm every day. Gareth Brooks is still on Xfm Manchester.

    Comment by Alfie — September 16, 2008 @ 12:27 pm

  3. [...] last month.  He’s now put himself into the breakfast show a slot and has gone back to playlisting Alphabeat and Adele alongside 80s classics.  It’s safe and unoriginal but hey – it might just be [...]

    Pingback by   A Revolutionary Radio Republic? by 14sandwiches — September 16, 2008 @ 9:48 pm

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Matt Deegan is the Creative Director at Folder Media, a radio and new media consultancy that helps other people and develops its own social media, digital platforms and radio. You can contact him here. He also runs children's radio station Fun Kids.

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