Comments on: Emails to Listeners http://www.mattdeegan.com/2008/10/02/emails-to-listeners/ Posts about radio, digital, media and the future Tue, 07 Feb 2012 08:59:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Deano http://www.mattdeegan.com/2008/10/02/emails-to-listeners/comment-page-1/#comment-79349 Deano Tue, 17 Feb 2009 15:23:58 +0000 http://www.mattdeegan.com/?p=278#comment-79349 In the happier days it would have been written in the style of Twiggy AND would have read as Matt suggested. Sadly the Content Manager who would have written it left and it was probably written by someone sat in London and the local Content Managers knew nothing about it. The business of communication rarely has anything to do with communication to the people that work in it! In the happier days it would have been written in the style of Twiggy AND would have read as Matt suggested. Sadly the Content Manager who would have written it left and it was probably written by someone sat in London and the local Content Managers knew nothing about it. The business of communication rarely has anything to do with communication to the people that work in it!

]]> By: Bingethink http://www.mattdeegan.com/2008/10/02/emails-to-listeners/comment-page-1/#comment-78829 Bingethink Sat, 04 Oct 2008 17:49:07 +0000 http://www.mattdeegan.com/?p=278#comment-78829 I got that Trent FM email too - and also thought that "Win A Year's National Trust Membership" wasn't exactly on-target for a hit-tastic station like it is now. But sorry - I do think your alternative is also more than a little dodgy. The danger having some marketing guy write a message from Twiggy, is that it reads exactly like a marketing guy wrote a message from Twiggy. "Even the cover made me smile. And you know how hard that is." Sorry, but that's not Twiggy's tone of voice at all. On air, he is a grumpy sod. Not a grumpy sod whose mood can be lifted by 12 grinning passport photos. So, the regular listener getting an email like that from Twiggy is either going to think a) Twiggy is so shallow, he will alter his personality for some commercial promotion , or b) someone's forged Twiggy's signature! I got that Trent FM email too – and also thought that “Win A Year’s National Trust Membership” wasn’t exactly on-target for a hit-tastic station like it is now.

But sorry – I do think your alternative is also more than a little dodgy. The danger having some marketing guy write a message from Twiggy, is that it reads exactly like a marketing guy wrote a message from Twiggy.

“Even the cover made me smile. And you know how hard that is.” Sorry, but that’s not Twiggy’s tone of voice at all. On air, he is a grumpy sod. Not a grumpy sod whose mood can be lifted by 12 grinning passport photos.

So, the regular listener getting an email like that from Twiggy is either going to think a) Twiggy is so shallow, he will alter his personality for some commercial promotion , or b) someone’s forged Twiggy’s signature!

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