So, Channel 4 to pull out of radio. It’s a shame. Their entry into radio, and digital radio specifically would have been a good thing. New content from a new operator would have been good news for consumers and some promotional firepower for DAB on C4 properties would have been good too. However, it’s not the end of the world.
Through Folder we help stations find a berth on digital radio and we’ve never had as many queries from new operators. Larger groups are developing stations as well and this year we’ve already seen the development of NME Radio, Q and Jazz FM. We, ourselves, have bought Fun Radio as we think there’s a solid opportunity to make money (primarily from its DAB coverage in London).
What I do think is a shame is that C4 have messed everyone around for the last two years. Looking back it’s been a distraction that’s wasted the time of the real radio industry who could of got on with their own radio and digital radio projects.
DAB listening still represents 11% of all UK radio listening (over double digital television and internet listening combined) and we’re nearing 10m sets sold. And what’s important to remember is that this is all based on what’s on air today. Lets not get distracted from the consumer story by the apparent industry story.