Archive for December, 2008
Give It Some Heart
As has been discussed elsewhere, Global Radio is about to begin the Heartification process to convert Radio Broadland, SGR Ipswich, SGR Colchester, Hereward, Chiltern Bedford, Chiltern Dunstable and Northants 96 to Heart (insert frequency). It’s an interesting challenge. Dumping 20 years of heritage is brave, but the hope is that a unified brand will help [...]
My Little Radio Station
I haven’t written much about my little radio station. If you didn’t know, a few months ago, my company bought Fun Radio – a children’s radio station – from Global Radio/Hit Entertainment and some smaller shareholders. We’d been quite heavily involved with Fun Radio when we were at GCap and always felt it was a [...]
One Radio Industry
Here’s a statement in response to the publication of the Digital Radio Working Group’s report by the DRDB. My emphasis in bold. The DRDB (Digital Radio Development Bureau), the BBC, RadioCentre (the industry body for commercial radio), and manufacturers’ trade body Intellect, have welcomed today’s report from the Digital Radio Working Group (DRWG) on the [...]
Journalism Fail
Newspapers are mental. After two years (yes, it’s been that long) of media-related ‘scandals’ about vote rigging or Manuel-gate, I think we’ve reached a new low. No, not of broadcast media’s decline in standards but in the barrel-scraping of our print friends. In the last 24 hours, The Telegraph, The Metro, The Mail, The Sun, [...]
Commenting on Facebook Ads
Endorsements from your friends is a great way to increase the cut-through of advertising. It’s something Facebook lets you do and something that gives them a good unique selling point. One of the nicest ways it does it is by allowing you to associate friend activity with adverts. So, if I was promoting a radio [...]