Here’s a statement in response to the publication of the Digital Radio Working Group’s report by the DRDB. My emphasis in bold.
The DRDB (Digital Radio Development Bureau), the BBC, RadioCentre (the industry body for commercial radio), and manufacturers’ trade body Intellect, have welcomed today’s report from the Digital Radio Working Group (DRWG) on the future of digital radio in the UK.
The report presents a set of measures which will drive radio towards a switch-over trigger point. The radio industry will work together to meet the report’s targets through an increased commitment to marketing, content and coverage. This will result in a stronger consumer proposition for digital radio.
DRDB Chief Executive, Tony Moretta, says: “Consumers, retailers and manufacturers continue to enjoy the benefits of DAB radio. Sales this year remain strong and we anticipate nearly a million radios will be bought this Christmas period. The report does much to confirm the radio industry’s confidence in digital radio and lays the groundwork for the move towards digital switch-over in the coming years.”
BBC Director of Audio & Music, Tim Davie, says: “We welcome the DRWG’s report. The BBC is committed to supporting DAB through distinctive digital services and extensive coverage, and will continue to work with the rest of the radio industry in driving digital listening.”
Andrew Harrison, Chief Executive of RadioCentre says: “Clarity about digital radio is critical for Commercial Radio’s future. We’re delighted now to have an aligned plan along with other DRWG stakeholders. RadioCentre is fully committed to working with the industry to make that plan happen. The DRWG has done excellent work over the last 12 months in finding the best way to achieve this. We hope the recommendations in the report will be accepted by Government and will be reflected in their Digital Britain report next year.”
Intellect, the electronics manufacturers’ trade body, joins the DRDB and its stakeholders in welcoming the report. Director of Consumer Electronics Laurence Harrison says: “We believe the future of radio is digital and fully support the recommendations in the report. We think the collaborative approach that the government has taken in the Digital Radio Working Group is the right one. With nearly nine million DAB sets expected to be in homes by the end of 2008, increasing listening figures and a variety of exciting new products coming to market, digital radio is set to go from strength to strength.”