Lies, Damned Lies and Streaming Statistics

That’s probably a bit of a harsh headline….

It was interesting to read John Plunkett’s Media Guardian article about Absolute Radio’s streaming hours. The basic gist is – Absolute now beats Radio 1 and Radio 2’s listening figures and doing this puts into question RAJAR’s numbers (John’s assertion rather than Clive at Absolute’s).

However, some things that weren’t really mentioned…

* Absolute’s numbers combine all of their radio stations (Absolute Radio, Xtreme and Classic Rock)
* Absolute’s streaming numbers are monthly (RAJAR measures weekly)
* Absolute’s streaming numbers are international (as I think the BBC’s are as well) – RAJAR meanwhile just measures UK.

So, in other words, we don’t know how each of the stations break down, how much is actually UK and what the actual weekly reach of the streams are.

The weekly – monthly thing is quite interesting as the latter picks up the lighter users who pop in now and again, but not every week. In RAJAR it generally increases reach by another 70%.

Now, overall it’s very good that Absolute produce some figures, it’s more than every other commercial radio station does, it would just be handy if we could all work out what they mean!

(Clive’s responded below in the comments)

One thought on “Lies, Damned Lies and Streaming Statistics”

  1. Hi Matt,

    Thanks for the post, although I agree with you, the headline is little harsh and suggests we are being misleading?

    Just a few things to clarify

    * Our original post on is very clear that these live streamed hours are Worldwide, Monthly & Network.

    * You are correct the BBC stats are also worldwide & monthly
    * We are intending, as mentioned, to break out UK accurately over the coming months, but I am sure you appreciate the technical challenge that presents in terms of cookies, IP routing etc
    * For the statistics to have relevance we beleive it is better to compare like with like. BBC R1 to ABSOLUTE brand

    Other the coming months we hope to add:
    * UK/Other territories split
    * Break out for all Absolute Radio services
    * On-demand & listen again (Podcasts & Audio streams)
    * Daily & Weekly hours across all services, as well as brand.
    * Video on Demand hours from our site & our you tube channel

    Even more statistics but definately no lies…

    Or was the headline designed to create clicks to what is normally an excellent impartial blog?


Comments are closed.