Comments on: Chris Evans: Getting Up Early for Britain

By: ian joliet

ian joliet — Tue, 12 Jan 2010 17:32:12 +0000

my mate, martin miller, is in both the beatles and the stones ads for chris evans. he’s the slightly world weary-looking one, wearing a dressing gown in his kitchen, whilst a lady does busy things:

‘TWIST AND SHOUT’
http://www.youtube.com/watch?v=rYIeDoc9WPc

‘GET OFF OF MY CLOUD’
http://www.youtube.com/watch?v=5x_OHNM-i_w

By: jd

jd — Tue, 12 Jan 2010 13:34:42 +0000

Yep both go for ketchup…but Evans’ is in a plastic tomato dispenser; Wogan’s is in a glass bottle. Laboured symbolism- wackiness vs durability…but both taste the same.

By: Gareth

Gareth — Mon, 11 Jan 2010 09:28:34 +0000

Unlike Adam, I hate the TV ad. It’s aimed squarely at keeping the existing TOGs (will they just be OGs now? The “Original Gangstas”?)

The BBC is just trying to deflect the inevitable criticism that they’re deserting the older audience. It’s a weird world the BBC inhabit in that they’re marketing is designed to not only “market” their product but also to justify it.

By: Adam

Adam — Sun, 10 Jan 2010 23:50:16 +0000

With regards to the ad campaign, which I saw on Friday (was waiting for QI – not watching EastEnders!), it is very well executed and clever in some of its subtle element. Firstly, a good song choice which fits the scenes played out well. Also, the target audience appear, listening to the show and being “included” in the show.

However, having Sir Terry Wogan in the ad was a great idea – keep the old guard happy by suggesting that he is happy with Chris and listening himself at home, but also including the hidden message that Terry and Chris are the same (and will be the same on air?), as they both pick tomato ketchup!

A lot of effort has gone in to keeping the existing audience, but not that it was really needed in such this scale – I’m sure Chris will do well, as his popularity and figures speak for themselves.