Archive for April, 2010
Digital Radio UK: Ten Top Tips
Digital radio is at an odd cross-roads. It has sold bucket loads of digital radios, a third of the country are listening, people who’ve got it like it, manufacturers are making good money from the market and even radio stations are starting to write revenue on their digital stations. I have no doubt that it [...]
Does Radio 1 Really Need TV Advertising for the Chart?
I like the BBC. I like BBC Radio. I can sort of get over the fact that the national BBC networks spend more than the entire earnings of commercial radio, just on content. I can just about cope with the fact that they have all the best spectrum. I’ve also begrudgingly accepted the cross-media deals [...]