Generally the people that do visualised radio are the larger radio stations – whether that’s Radio 1 and the Moyles record attempt, Capital’s interviews or Kiss’s new Breakfast takeaway. I was interested, though, to hear about a student radio visualised attempt – The Josh and Kenny Show.
I thought it was really good.
They’ve created a two-hour special that attempts to work on the radio and on video too. You can watch it below:
There’s quite a few clever things they’ve done.
Firstly – the music. Always a rights issue. On the radio (and live streaming) it’s fine – that’s covered by standard agreements. On-demand it’s much more difficult. They’ve got round it by creating a YouTube playlist consisting of their content bits and then adding in the relevant songs. The segues aren’t super-smooth, but it’s a great way to do it and a good creative solution to a problem.
2nd – visual quality. It’s shot really well. Fixed-camera for studio bits, multi-camera for packages and some hidden-camera elements as well.
3rd – ideas. There’s lots of different ideas in there, that do (mainly) work well visually and audibly. Plus if you were listening there’s enough to encourage you to tune into a video stream, without putting you off. The feature ideas are really well put together, there’s things that are funny, embarrassing and clever. This is a programme with real prep put into it – and it shows.
4th – presenting style. Student radio shows with two boys are nearly universally awful. It comes from having two people who sound the same with ill-defined characters laughing at each others jokes. This does not suffer from that problem. The two hosts have particular personalities that are recognisable by a new viewer/listener and engaging to consume.
5th – effort. Overall they’ve really thought about this and executed it well.
Downsides – there aren’t many – I think some of the links are perhaps a little over-long and some of the bits work better on the telly than the radio – but these are minor gripes – it’s a great effort.
Clearly the guys are inspired by some of the YouTubers out there who are making great creative material and also people like Adam & Joe. The conceit of a radio show format gives it the structure to deliver the programme. There’s probably a question about whether it needs to be on the radio and whether it could just live online as video. It would be interesting to see it evolve to include more radio-like elements.
Overall though, I would much rather have this creativity (in part) on the radio, than not at all.
If the guys are reading this, it would be great if they could leave a comment about how they put it all together.