RAJAR Q4/2012: Radio Listening Facts

Radios

On RAJAR day I’m lucky enough to have access to all the figures and interrogate them in lots of different ways. Normally what I do is:

1. Look at how my clients and friends have done

2. See what’s happened to the big stations and digital radio

3. Mooch about a bit and have a look for interesting things.

The third bit is the most fun, but often it just generates things I find interesting, rather than things I can write about. So, this quarter I thought I’d just list a load of things that I found out. Oh,  if you’ve found something interesting, leave it in a comment and I’ll add it to the list.

  • 47m people listen to the radio each week, that’s 89.8% of the UK
  • Each week 53.6% of the population listen to some form of digital radio (DAB, DTV and Net)
  • This is mainly made up of DAB listeners (they account for 2/3rds of all digital listening)
  • That means that DAB is listened to by 34.3% of the population each week.
  • Digital listening now accounts for 33% of all the time spent listening to the radio.
  • Analogue listening has had is lowest ever share – just 62.6% of radio listening is now to AM/FM radio.
  • Radio 2 has a ridiculous amount of listeners – 15.1m
  • 6Music are only 170,000 listeners behind Radio 3 (they’ve already got 10% more hours)
  • Global are the biggest commercial radio group (hours), but the hours for all of their stations combined, is still 20m hours less than that of Radio 2.
  • When Global combines with Real&Smooth they’ll have twice the hours of Bauer, its nearest competitor.
  • Even if Bauer then combined with UTV, Absolute, Orion, TLRC, UKRD, Celador, Town and Country, CN Group and Quidem, their total hours would still be smaller than the Global/Real & Smooth combo.
  • Global Radio’s ILR stations and Global Radio Sales have had their lowest ever hours this quarter.
  • Year on year, Orion’s hours are down 21% and their reach is down 12%.
  • Year on year, BBC Local radio have lost 11% of their hours and 5% of their reach
  • Year on year Absolute’s Network of stations have seen their hours increase 25% (and their reach 17%).
  • This is partly due to lots of fluctuations across their network of stations. In London alone in the last four quarters their hours have been:  2.3m, 4.3m, 1.9m and 3.7m
  • Real & Smooth’s hours are up 8% year on year. If they hadn’t launched Smooth 70s then they would be down 3% year on year.
  • 26,585 diaries were filled in for this RAJAR quarter
  • Bauer has had between 13.3m and 13.9m reach for the last nine quarters
  • Global Radio’s ILR reach has declined every quarter since Q2/2011
  • All but two of Capital’s regional stations (Yorkshire and Scotland) have seen a drop in reach since the network’s launch in Q1/2011.
  • Capital’s ILR network has 387k listeners less than when it started. But, its out of area listening has nearly doubled (to 1m reach) since it re-launced.
  • Therefore, overall the Capital Network is up around 100k listeners.
  • Top ten mid-morning shows (based on 10am to 1pm) Radio 2 (8.4m), Radio 4 (5m), Radio 1 (4.8m), Heart (3.1m), Capital (2.7m), Classic FM (2.4m), Kiss (1.6m), Five Live (1.5m), Smooth (1.3m) and Real (1m).
  • More people listen to Chris Evans in a week that listen to the entirety of either of the two biggest commercial radio networks – Global’s Heart or Bauer’s Place.
  • Grimmy at Radio 1 has lost 43k listeners, Shaun Keavney at 6Music has lost 17k listeners and Chris Evans? He’s added 977k listeners! Wow. This could suggest that R1 breakfast has churned out 1m listeners but churned in another 1m for their new show.
  • The average age of Grimmy’s audience (Q4/12) is 31.9. The average age of Moyles’ audience in Q2/12? 31.9 (based on 10+’s).
  • The top local stations in London (share) are: Magic (5.9%), Capital (4.8%), Kiss (4.3%), LBC (4.3%), Heart (4.2%), Absolute (3.3%), Smooth (1.7%), Choice (1.4%), XFM (1.2%), Gold (1%), BBC London (1%).
  • Where does radio listening happen? 63% at home, 22% in the car and 15% at work.
  • On a Monday, the most popular time for listening to the radio is between 8am and 8.15 (18.1m tuned in). It doesn’t change if you’re a BBC listener (11m) or a commercial listener (7.1m).

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4 thoughts on “RAJAR Q4/2012: Radio Listening Facts”

  1. The most interesting presentation of RAJAR I’ve ever seen.

    But is Radio 2′s huge audience really a surprise? It’s a smart, intelligent, dare I say hip radio station with an exciting mix of mainstream and specialist music and fascinating documentaries – in effect, the new Radio 1.

    Admittedly they have more cash to pay star names and invest in production, but is it a genuine case of ‘more music variety’ that makes it so appealing?

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