I think commercial radio’s biggest issue is that it forgets that its job is to provide compelling entertainment and experiences to its listeners and successful, innovative products to its advertisers.
Commercially, particularly, radio needs to raise its game above spots and a bit of S&P.
I really like what Austereo have done with the Transport Accident Commission. It’s not ‘radio’ but it’s helping meet the business needs of their customers.
Have a go with their Roadtrip Forever.
Afterwards, watch the ‘making of‘ video.