RAJAR Facts – Q1/2013

People seemed to like the RAJAR facts last quarter – so here’s some more. Be sure to add your own in the comments!

  • 47.2m people listen to the radio each week – that’s 90.3% of the UK!
  • Each week 54.9% of radio listeners listen to some form of digital radio.
  • The vast majority of it is DAB Digital Radio – 232m hours – that’s more than Radio 2 and Five Live’s total hours combined.
  • And Radio 2’s big! It continues its desire to have everyone tuning in – it has record reach and hours. Again. 15.2m reach and 183m hours
  • Radio 2’s hours are more than those of all of Global’s radio stations put together.
  • Speaking of which, this quarter Global Radio have their lowest ever hours since acquiring GCap – 161,148.
  • Absolute though, are celebrating their highest ever hours across their network – 25.7m.
  • They’ve got record reach and hours for Absolute 80s – 984k/5.9m – making it the biggest commercial digital radio station.
  • However, Capital has a million listeners outside of its analogue areas – making perhaps it the biggest ‘digital’ station.
  • But in London, it’s Capital’s lowest ever total hours.
  • Jazz FM‘s celebrating it’s best ever hours – 3.2m
  • and XFM’s got its best hours since Q1/08 – 5.2m
  • There’s really three XFM’s now:
    • London – 573k/2.8m
    • Manchester – 206k/1.0m
    • Rest of the UK – 250k/1.5m
  • The commercial radio station with the biggest share in London is Magic with 5.6%, the BBCs? Radio 4 with over three times that – a whopping 17.6%.
  • Also over three times the size? Radio 2’s hours are 3 times as big as Heart.
  • The top local London stations for share are Magic (5.6%), LBC (4.6%), Capital (4.2%), Heart (4.2%), Kiss (3.9%), Absolute (2.6%), Gold (1.7%), XFM (1.3%), BBC London (1.3%), Smooth (1.1%), Choice (1.1%)
  • The top national stations in London, by share, Radio 4 (17.2%), Radio 2 (12.6%), Radio 1 (4.5%), Five Live (4%), Classic FM (3.9%), talkSPORT (2.6%), Radio 3 (2%), 6 Music (1.4%), 4 Extra (0.9%), Absolute 80s (0.7%).
  • 8.3% of listening in car is now ‘digital’. 35% of all new cars have DAB as standard.
  • The amount of listening on DTV and the Internet is the same – about 5% each of all listening
  • Mark Forrest’s new programme has 1.60m listeners – across the network the highest reach and share in a year. If you sneakily look at the unbalanced quarterly figures, it’s doing even better – boding well for next quarter.
  • AM/FM listening is at its lowest point ever – it’s share of listening is now only 60%.
  • In London, it’s even smaller. AM/FM has just a 54% share.
  • Five Live has its best reach in a year – even beating its Olympic quarter.
  • Doing some maths, I believe that (excluding longwave/BBC Local AM simulcasts) AM, as a platform, now has a reach of 24.4% and a share of just 10.7%
  • DAB has a reach of 32% and a share of 22.5%.
  • Year-on-year Nick Grimshaw‘s R1 Breakfast show has lost 1.3m listeners and quarter-on-quarter it’s dropped 907k.
  • For 15-24s, year-on-year he’s lost 274k of them and quarter-on-quarter’s 198k have disappeared.
  • It’s not all bad, honest. Looking at 15+, the average age of the show is at a two and a half year low of 33. When you look at 10+ it’s 31.8.
  • UKRD/TLRC’s combined UK market share is 0.7% and has, in total, less listeners than Absolute 80s.

If you enjoy reading these, hit Like below, and then more people get to see it!

And now over to Adam Bowie for the analysis or my other post for more on Nick Grimshaw.

Plus! on RAJAR Extra! A lovely infographic from RAJAR themselves!

4 thoughts on “RAJAR Facts – Q1/2013”

  1. Fascinating Mark Forrest Show figures. Can you confirm these would have allowed for all the football commentaries and bad weather broadcasts?

  2. I actually find Mark Forrest quite listenable..however.. what I cannot accept is:

    4-7pm BBC local is doing what it does best, being local.
    7pm we then lose that and apart from an hourly news & travel update, it’s effectively network radio by a different name.

    Already some of the stations in my area (BBC West) put out travel flags for the :30 updates.. but then promptly report on anything from the M25 to the M6. I don’t care!

    If they can manage opt-outs for local trailers, and the RDS-TA flags.. I simply do not understand why they can’t manage a brief travel/weather opt-out either at :20 & :40, or just :30 – 2/3 times an hour.

    For as long as the status quo continues, there is effectively no local radio in England from 7-10pm once you are 5past the hour.

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