Making Money Out of Audio

All content businesses have seen huge changes over the last ten years. Much of this is driven by a combination of the advertising market and changing consumer behaviour. Radio and audio is no different.

In the radio market, for thirty-odd years, the revenue has been split between local and national advertising. If you’re a station in Weymouth, you’ll have your own sales team who will make calls and knock on doors to tell potential customers the benefits of advertising on your station. Aware that national advertisers will also want to advertise on your station, but knowing they don’t really have the ability to negotiate deals with over 100 radio stations, you delegate some space on your station to a national sales house.

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Picking Songs for the Radio

I don’t think I’ve met a person, of any age, who isn’t up for a spirited chat about songs on the radio.

Radio’s pretty pervasive in the UK. 89% of the population listen to at least five minutes a week and even 82% of 15-24s tune in at some point. Music makes up a large proportion of what’s played, so it’s no surprise everyone has an opinion.

So what’s the best way to pick songs for the radio?

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