In my day job I speak to A LOT of people who would like to launch a radio station. We broadcast stations on our multiplexes and we sometimes provide consultancy advice to new startups. Probably over the last twenty years, I must have talked to 500 people who were keen to get a station on air.
Olivia, who used to work with us, and would often get to the phone before me, started to have an almost mystical ability to tell whether a group were going to make it, by chatting to them for 20 seconds before putting them through.
So if you don’t have Olivia’s supernatural insight, what’s the key to being able to launch a radio station?