Launching Spin-Off Radio Stations

Yesterday, over in my day job at the children’s radio station Fun Kids, we launched two new initiatives. The first was eight new spin-off radio stations for Fun Kids and the second was our new lockdown-related feature, Activity Quest Daily.

Spin-Offs

Launching spin-offs, or brand extensions, for radio stations has been all the rage in the UK for the past few years. It was re-born by Clive Dickens who was running Absolute Radio, when he pushed live Absolute 80s. Like all good (re)inventions it was somewhat driven by a combination of opportunity and necessity.

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Amazon and Twitter Join the Audio Buying Spree

2020 saw lots of audio acquisitions particularly around podcast content and ad-tech. If you were a big boy, or wanted to be, you got out the chequebook and started buying.

Spotify was the poster-boy for this (Gimlet, Parcast, Megaphone) but there was also iHeart buying Voxnest, SiriusXM getting Stitcher and a loads of others too.

One of the issues has been large companies were running out of big podcast companies to buy. In the content space, one of the top indies left was Wondery, and just before the New Year Amazon announced they were snaffling it up.

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