Both Global and Bauer were newsworthy last week for some recent corporate developments. Global’s family owners have purchased a share of the US iHeartMedia and Bauer plan to remove Absolute Radio from the London FM airwaves, replacing it with their new station Greatest Hits Radio (GHR).
Bauer’s portfolio management continues to be ever-evolving. GHR replaced many heritage local radio stations late last year, building the network out to a significant size. It did, however, lack a sizeable outlet in London – historically important to ad agencies to demonstrate your station is a big player – as well as an opportunity to garner more audience.
This has been corrected with an application to Ofcom to swap out Absolute Radio from 105.8 and replace it with GHR.