Spotify’s Podcasting Expansion

Yesterday’s StreamOn, a 90-minute presentation from Spotify extolled the virtues of its streaming audio world. Alongside digs at radio, music stores and the digital advertising market, Spotify positioned their platform as the perfect place for artists, podcasters, advertisers and listeners. Good news for all, except perhaps other middlemen.

The event covered a lot of ground – the expansion of its service to 80 more countries and 36 languages, HD audio, new advertising and promotional opportunities for music companies, more products for advertisers and a range of podcast initiatives, including a new Spotify Original podcast series with Barack Obama and Bruce Springsteen. I’ll be disappointed if neither does a Squarespace read.

On the podcasting front there’s a few interesting things for creators to think about.

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