Permission to Break Format

Commercial radio gets a lot of unfair criticism. I grew up professionally in it, so perhaps I always feel that chip on the shoulder.

Many of the things that are spoken about negatively are conversely the things that can make stations successful – tight music rotations, speed links and research-driven content policies.

Much of why these things work on the radio can often get misconstrued as unbreakable rules. Even people who work in the sector often do the things – but don’t understand why they’re there in the first place.

These tactics are just some that are used to achieve the strategy, they’re not a means to an end.

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