Radio’s Trouble With The Internet

Radio has always had a bit of trouble with the internet. Or more accurately, the people behind radio stations have some difficulty in getting their online editorial right.

The birth of the web saw radio jump into this medium at the turn of the century. At that point local stations, the predominant form of the wireless, tried to replicate their local credentials by booting up a local portal. I spent most of 2001 sitting in the head office of koko.com, GWR’s attempt to create a hybrid national/local site. It was a good idea, though ahead of its time – in both the tech that ran it didn’t really work, and the audience probably wasn’t quite ready either (a crap name didn’t help). It also had a lot of trouble replicating the content feel of the successful local radio stations. The teams were good at creating compelling audio but no one had taught them how to create compelling text.

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