Matt Deegan


Matt Deegan is at the forefront of radio’s changing world.

Matt is a Founder and Creative Director of the new media and radio consultancy firm, Folder Media. He helps develop new businesses for Folder and advises a cross-section of UK radio and entertainment companies how to grow and develop their businesses.

At Folder, Matt’s had a hand in creating four distinct projects – MuxCo, Fun Kids, Upload Radio and Folder & Co.

MuxCo won licences for, and now operates a number of digital radio multiplexes across the country. Matt, with Gregory Watson, devised the business, wrote the winning licence applications and negotiated with a variety of radio stations to come on board as shareholders and service providers. MuxCo now broadcasts over 40 stations from 30 transmitters to nine million people.

Fun Kids is a digital radio station and children’s brand, that’s pioneered alternative working methods and has created a relationship with hundreds of thousands of families. Matt established the station, devised its programming and multi-platform strategy and leads the team today. The station has won many Sony Radio Academy and Arqiva awards and Matt himself has been nominated as Programme of the Year. The station now reaches over 300,000 children each week on-air and many more through its website, podcasts and YouTube channels.

Matt created Folder Media’s content production business that devises and makes new types of radio, TV and interactive ideas for UK broadcasters. It’s created programming for Radio 1, 1Xtra, Radio 2 and Radio 4 and CBBC. It now works with other partners to produce large-scale ideas as Folder&Co.

Folder’s team also develops interactive applications for clients such as BBC Radio 1 and Radioplayer.

In 2017 Matt launched Upload Radio on DAB Digital Radio, online and mobile. The first of it’s kind, the station allows anyone to buy an hour-long slot and upload their own radio show. The station broadcasts in three areas, and the Platform is available for other territories to licence.

Matt has also been strongly involved in the UK’s roll-out of DAB Digital Radio. For GWR and GCap (now Global Radio) he bid for and launched a number of digital radio multiplexes. He was also a Director of MXR’s network of regional multiplexes and was involved in the launch of a variety of local and national digital radio stations. At Folder, he’s a Director of their MuxCo subsidiary which owns and operates ten digital radio multiplexes and is also involved in a contract to manage UTV’s multiplexes as well.

Prior to Folder Media he worked in the Strategy and Development department for the GWR Group and GCap Media where he successfully bid and won analogue and digital radio licences, renewed the licences for over 20 local stations and Classic FM and took the XFM brand from its London roots to the four corners of the UK.

Outside of Folder, Matt has been involved with a variety of industry organisations. He’s been a committee member for the Sony Radio Academy Awards, Radio at the Edge conference, the Association of Student Radio Alumni, the Radio Academy’s 30 Under 30 scheme and Radiodays Europe. He’s judged the Radio Academy Awards, the Arqivas, the Student Radio Awards, the BBC’s Audio and Music awards, the BT Digital Music Awards as well as the Marketing & Promotions Awards. He’s also a trustee for Insanity, a community radio station at Royal Holloway, University of London.

Matt is an in-demand conference speaker, speaking at Radio Academy events including the Radio Festival and TechCon, the Radiodays events in the Nordic countries, Mediadays Munich, the EBU’s Multimedia Meets Radio, the Manchester Media Festival, IBC as well as events for the Russian Radio Academy.

Matt regularly speaks about the future of radio, the development of digital radio in the UK and boot-strapping a kids brand with Fun Kids. He’s also commentated on radio in The Guardian, Independent, Telegraph, Mail Online and other titles.

In 2011, with James Cridland, he created the annual Next Radio conference – an event described as “re-inventing the radio conference” and in 2016 devised, with Matt Hill, the British Podcast Awards.