Matt Deegan is at the forefront of radio’s changing world.
Matt is a Founder and Creative Director of the new media and radio consultancy firm, Folder Media. He works with a cross-section of UK radio and entertainment companies to help grow and develop their businesses.
He also acts as Programme Director for the award-winning, Fun Kids. Fun Kids, a profitable digital radio station, has pioneered alternative working methods and has created a relationship with 100,000 families. In 2011 Matt was also nominated as Programmer of the Year at the Sony Radio Academy Awards for his work on the radio station.
At Folder his team have developed products and systems that help radio stations and industry organisations across the UK. ‘Radiobase’ ingests and interprets metadata for hundreds of stations and activity from thousands of listeners. It provides the BBC with independent analysis of their own (and competitors) music and speech output, helping it describe its activities to the BBC Trust and others. Folder has also developed Facebook applications for BBC Radio 1 and the UK’s Radioplayer, providing a social listening experienced for over 250 UK radio stations.
Matt has also been strongly involved in the UK’s roll-out of DAB Digital Radio. For GWR and GCap (now Global Radio) he bid for and launched a number of digital radio multiplexes. He was also a Director of MXR’s nextwork of regional multiplexes and was involved in the launch of a variety of local and national digital radio stations. At Folder, he’s a Director of their MuxCo subsidiary which owns and operates nine digital radio multiplexes and is also involved in a contract to manage UTV’s multiplexes as well.
Prior to Folder Media he worked in the Strategy and Development department for the GWR Group and GCap Media (now Global Radio). There he successfully bid and won analogue and digital radio licences, renewed the licences for over 20 local stations and Classic FM and took the XFM brand from its London roots to the four corners of the UK.
Outside of Folder, Matt has been involved with a variety of industry organisations. He’s been a committee member for the Sony Radio Academy Awards, Radio at the Edge conference, the Association of Student Radio Alumni and the Radio Academy’s 30 Under 30 scheme. He’s judged the Sonys, the Arqivas, the Student Radio Awards, the BBC’s Audio and Music awards, the BT Digital Music Awards as well as the Marketing & Promotions Awards. He’s also a trustee for Insanity, a new community radio station at Royal Holloway, University of London.
Matt is an in-demand conference speaker, speaking at Radio Academy events including the Radio Festival and TechCon, the Radiodays events in the Nordic countries, Mediadays Munich, the EBU’s Multimedia Meets Radio, the Manchester Media Festival, IBC as well as events for the Russian Radio Academy.
Matt regularly speaks about the future of radio, the development of digital radio in the UK and boot-strapping a kids brand with Fun Kids.
In 2011, with James Cridland, he created the successful Next Radio conference – an event described as “re-inventing the radio conference”.