I Love Pop

I’m a big pop fan. I love entertainment. I love spectacle. I love fun.

I love that a good pop execution is MORE than just the music. I love that it works hard to DELIVER.

Music on is own is absolutely fine. But I need something else. Deep down an act with a better haircut is just a better act. A well choreographed dance routine takes something from good to excellent. A cheeky wink says we thought about this. We made this for you. And not just to make ourselves feel better.

Pop. Works. Harder.

If there’s anything that describes this, it’s Taylor Swift at the Billboard Awards. She may well be an unhinged popbot, but she does not get phased by a four minute one-take explosion. Taylor we salute you.

http://www.youtube.com/watch?feature=player_embedded&v=qqu53SUyQMo