I’ve covered a lot of different issues over the past ten months. Often there’s a topical hook and sometimes just an old soapbox is dragged from under the sofa. Occasionally a bit of both.
Looking back there’s a few trends that are starting to form that will define much of the next 18 months.
It’s hard not to think that subscription in some form will be tackled by more media companies. The rise of subscription options for prolific users on Facebook/Twitter, the recurring revenue opportunities to be deployed by Apple and Spotify, writers abandoning titles for Substacks and even Bauer rolling out a subscription option for their listeners. All of this is enabled by digital ubiquity for the vast majority of consumers. Digital TV, DAB, Smart-speakers, tablets, mobiles etc with the ability to cast and stream wherever. It’s never been easier to have your content consumable. Providing they know that it exists.
So, today, I wanted to do a few pick ups on stories I’ve written about with short, extra thoughts.