Getting to know your listeners and the audio market

For something new to be successful, a number of things have to align. Of course there has to be a great idea, but you need to know where it fits in a market as well as have an understanding of your consumer.

The latter two aren’t as fun as coming up with the product or idea, but the research and knowledge helps you make better decisions.

For the radio sector, and for its audio competitors, there’s two releases of information that will definitely help shape current and future projects.

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