How to Launch a Media Project: Watching Times Radio Take to the Air

30 years ago, a launch of a radio station was a big thing. Guaranteed coverage in the local newspaper (balloons, wide grinning faces) and the regional TV would turn up to film the board room champagne toast, a DJ doing the opening link, and then raising an eyebrow and light questioning of the economics.

Today, of course, a new media launch is a regular affair – hard to generate noise and awareness, let alone encourage sampling.

Monday‚Äôs Times Radio launch got a wrap-around newspaper front page, it did however need to own the newspaper to get it.

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