Apple’s Embrace of Content & Channels

Apple’s rebirth, post the return of Steve Jobs, came from its simplicity. When he returned, he stripped down their line-up to four areas.

He was a big fan of simplicity:

That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

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