Turns out a global pandemic is likely to shake things up a bit. With much of the country locked in their homes many new behaviours have been learned and others accelerated.
Internet shopping, video calls, smart speakers, streaming services – all nothing new, but now something that’s become a bigger part of people’s lives. Disney+, alive for just nine months, has over a quarter of the subscribers of Netflix (3.5m vs 12.8m). With the groundwork done on streaming to the TV from Netflix, the BBC and Amazon, powerful new entrants can certainly make a splash without ten years of heavy lifting.