My predictions for GB News. It will have a good first week. Andrew Neil will ‘beat’ the news channels. It won’t be as right wing as people think. This will likely annoy the more gammon-y end of the market. Some of it will look a bit cheap. Some of the new presenters will find this stuff is pretty hard and the guests, outside of Andrew Neil, will be a bit average alongside loads of Tory MPs.
Its ratings will drop off pretty quickly. They’ll be lots of ‘according to BARB no one was watching these shows’ and they’ll come back with ‘look at all the retweets we’re getting’. Less people will watch Andrew Neil.
The resonating stuff will be all the right-wing malarkey and six months in they’ll have a mini re-launch and it’ll be all blowhards, all the time. The BBC imports will be moved to the edges. Andrew Neil will start to be a bit uncomfortable with the company he’s keeping and will end up doing a weekly show as he’ll say he needs to spend more time with his business interests and that this was always the plan.