With the work I do on the Podcast Awards, here in the UK and Australia, I often get asked lots of questions about podcasting. They include topics like monetisation, hosting, content, what success looks like and then often how to get more people to tune in.
![woman in black tank top sitting on chair in front of microphone](https://i2.wp.com/www.mattdeegan.com/wp-content/uploads/2021/11/soundtrap-n30_i7mx62o-unsplash.jpeg?fit=1024%2C682)
After someone’s been doing a regular podcast for six months to a year there’s often a point where the team think “jeez, this is hard” and “we don’t seem to be growing very fast”. Whether it’s a big corporate one, or a solo project, everyone tends to hit this wall.
This can either spur them on, or make them quit.
I think there’s a couple of things that podcasts that have been going for a while get wrong, and that’s what inhibits continued growth.