Moving The Needle

Radioplayer yesterday announced a partnership with BMW.

In the press release is this line:

The partnership will see BMW Group using official broadcaster metadata from Radioplayer’s Worldwide Radioplayer API (WRAPI) to help create a brilliant radio interface.

It seems quite innocuous, but it’s something that’s hugely powerful.

Radio is the legacy occupant of the car. It’s been the key to in-car entertainment since 1924, when Kelly’s Motors in New South Wales, Australia installed the first car set. In the 1930s if you wanted an after-fit in your shiny new Ford Model A, you’d be paying $540 for the car, and another $130 for the radio.

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